How To Build A Strong Brand

Why is branding so hot right now? How can I build a strong brand?

Branding has been trending for a long time and it only seems to grow in importance. Why is it so

important for a business and what changes in society has sparked the trend?

Join Mikael Eskilsson as he speaks on this and  much more. He will use many examples that will be commonly recognized and will explain the mechanisms behind why it works the way it does. Mikael will present the

foundation of a brand strategy and show what are the most important building blocks that everyone

should focus on.

About the presenter:

Mikael Eskilsson is the co-founder of the branding agency Plan V in Malmö where he help clients manage and

develope their brands. He also writes and lectures about branding to help as many companies as

possible understand and utilize this asset.

Mikael helps businesses develop their most important asset - their brand.

After working with all kinds of marketing and communication for more than 10 years Mikael is

certain that the highest value is within branding.