Swedish Markets & Target Audience

Understanding the Swedish market can be challenging. Rules that apply elsewhere in the world do not always apply here—in fact, many do not. By better understanding the driving forces that exist in Sweden, we can create sustainable brands.

In this workshop, you will gain valuable insight into Swedish culture, values and sensitivities which drive the market.

Together we will analyze the Swedish market and take a look into why Swedes do what they do and what they grativate towards when it comes to purchasing a service or a product. What are their needs and pains?

We will answer the following:

- Why do some services and products work while others do not?

- What market potential does my product or service have?

- Who are our customers/target group?

- What are the distribution channels?

- What relevant information and statistics exist?

Finally we will touch upon sustainability and the 17 global goals so we can start to think about how to best incorporate them into our work. 

Instructor: Åsa Krug

PS: Be sure to sign-up for our workshops on sustainability including Working and Living Sustainably - SDGs Part 1.