Thu, Oct 06|
Swedish Markets & Target Audience
Gain valuable insight into Swedish culture, values and sensitivities which drive the market. What makes Swedes purchase a service or product? Find out! (ENGLISH)
Time & Location
Oct 06, 2022, 8:30 AM – 10:30 AM
LEVEL Malmö, Per Albin Hanssons väg 40, 214 32 Malmö, Sweden
About the event
Understanding the Swedish market can be challenging. Rules that apply elsewhere in the world do not always apply here—in fact, many do not. By better understanding the driving forces that exist in Sweden, we can create sustainable brands.
In this workshop, you will gain valuable insight into Swedish culture, values and sensitivities which drive the market.
Together we will analyze the Swedish market and take a look into why Swedes do what they do and what they grativate towards when it comes to purchasing a service or a product. What are their needs and pains?
We will answer the following:
- Why do some services and products work while others do not?
- What market potential does my product or service have?
- Who are our customers/target group?
- What are the distribution channels?
- What relevant information and statistics exist?
Finally we will touch upon sustainability and the 17 global goals so we can start to think about how to best incorporate them into our work.
Instructor: Åsa Krug
PS: Be sure to sign-up for our workshops on sustainability including Working and Living Sustainably - SDGs Part 1.
Swedish Markets & Target Audie